A wonderful thing happens when people share thoughts – they communicate effectively. That is the key to developing not only ideas, but also relationships. Language is a huge enabler of establishing deep relationships, and also an essential bridge for connecting people and their ideas.
At Crystal Learning, we are committed to helping people build strong language bridges. We are passionate about what we do, and we are ready to help you build bridges to other people. We can help you make many good things happen through language.
Yuen Cheok Hoe (Centre Director)
Cheok Hoe believes in building trusted relationships. That’s his style, his way of doing business. When he works with someone, whether it’s a colleague, supplier or client, his focus is on trust and a long term relationship.
Truly successful business relationships are never only a company's achievements, and they do not exist in relationships governed by contracts. They result from tight customer-business partnerships, which require mutual good faith and trust, and which also allow the best ideas to emerge. Breakthrough success requires breakthrough trust.
Cheok also kindles tight and trusted partnerships within the Crystal team, which forms the same trusted partnerships with our customer students. In maintaining these standards, we ensure that our students get the best of what everyone at Crystal has to offer.
Alex Lim (Marketing)
Alex doesn’t care about award winning marketing campaigns if they don’t bring new customers through the door. Many agencies have pitched campaigns to Alex, but because of his background in sales, most of these meetings were unproductive. Too much attention was paid to the latest tactics and trends, and too little to his objectives as a client.
Alex points out that creativity and innovation are important if they help to get results, but the purpose of marketing campaigns is not to break the boundaries of existing creativity or innovation, it is to persuade people to become customers.
What do you do when you cannot find an agency that fulfils your needs? You learn to do it yourself. You build a team of effective people who complement each other. That’s how Alex built Crystal Marketing into what it is today.
Are you weary of agencies talking about impressions and clicks? Alex can feel your pain, because he has been there himself at one time.
Candy Lee (Centre Manager)
Candy Lee, our Language Centre Manager, is from Surabaya, Indonesia. She is a linguist, and speaks four languages - English, Mandarin, Bahasa Indonesia and Korean. She came to Singapore seeking work, and then decided to settle down here. She loves working with languages, and when she is not teaching, she is diligently refining syllabuses. Candy also co-developed three of our language brands - Yi Mandarin, IndoSlang and English Express. She connects with people easily, which over the years has enabled her to help many expatriates and others to learn a new language.
Ammy Ng is our student care manager. Her cheerful personality, readiness to help anyone at any time, and her formidable capacity to multitask make her, in our opinion, probably the best student care manager in the world. She is the person to go to for any requests students may have, including make-up classes and class cancellations.
Ammy Ng (Student Care)
Zheng Min (Senior Trainer)
Zheng Min started her teaching career in China in 1999. Since coming to Singapore in 2003, she has been training foreign and local adults in Chinese at beginner, social and business levels. Over the years she has built a teaching method and style that have helped many foreigners in Singapore in their quest to learn Mandarin.
Mina has taught staff in many organisations that demand excellence, among them DBS, Philips Electronics, OCBC, Aberdeen, INSEAD, BBC News, Cambridge University Press, Deutsche Bank, Union Bank of Switzerland (UBS) and British Petroleum. Her teaching method, passion and personality make learning Chinese enjoyable for her students, and enable them to achieve rapid progress.
Her teaching method, passion and a nice personality enable her students learn Chinese with fun and impressive results.
Sharon has worked in government and private sectors, in Singapore and overseas. After graduating from the National University of Singapore Law Faculty and working in several government agencies here, she realized that her passion lay in teaching, which led her to taking a post in South America for four years with a leading international language institute. There, she taught business English and general English to working professionals, and served as the acting academic director while the director was on extended leave.
Sharon obtained her TEFL/TESOL (Teaching English as a Foreign Language/Teaching English as a Second or Other Language) certification with an outstanding pass in 2004. She is very well-liked by her students for her effective teaching delivery and patient attention to their individual needs.